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Visual Communication Online

  Social Semiotics- The Science of Signs In simple terms, social semiotics study the way humans use semiotics (the study of signs and symbols and their use or interpretation) and apply them in communicative and social situations. Swiss linguist Ferdinand de Saussure and linguist Charles Sanders Pierce were early founders of the concepts of semiotics, however linguists such as Michael Halliday and Roman Jakobson have strong influence on the framework of social semiotics. (Chandler, D). The methods of this framework are important to understand as semiotics are vital to ensure that the intended meanings of signals are understood. Semiotics are often used in marketing to influence customers' subconscious decision making. An example of how this works is shown in the image below. Semiotics are basically broken into three parts: the sign, the signifier, and the signified concepts. Social semioticians apply three important principles when analyzing a semiotic system such as langu...
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Online Arguments

 This week, when considering online arguments, I decided to choose some found in the comment section of an NBC News Instagram post regarding the Kyle Rittenhouse Trial . More specifically, the announcement of his cleared charges. I wanted to evaluate these comments because they revolve around a very current, sensitive, and controversial topic in today's news. I knew there would be a lot of political quarrel, which often turns offensive and heated from both sides. And there was. Upon reading these comments I found multiple concerns and negative outcomes.  For starters, there was hardly any civility in the comment section of this post. It was a typical conservative versus liberal debate, but without any mediation. One of the main problems I saw were people bashing others based on disagreeing values. While I am all for owning your opinion, I do believe that insulting or using deprecating language towards someone of a different opinion is very concerning. I saw a lot of bold assum...

Toulmin Method

  The Toulmin Method According to page 318 of our class textbook Communicating Online, the Toulmin Method is a form of argumentation that divides an argument into six basic elements: claims, reasons, evidence, warrants, qualifiers, and rebuttals.   (our book did not include grounds or backing, but coincide with reasons) The Toulmin Method Online The Toulmin Method is found in more places that you would think. Any educated argument has some, if not all, elements of the Toulmin Method. An online example I found is an article called  Yes, You Should Wear a Mask. Here’s How and Why . The title of the article is pretty self explanatory, but it is an argumentative and persuasive article about why people should wear masks during the coronavirus pandemic. It includes all six elements of the Toulmin Method as shown below: Claim : You should wear a mask during the pandemic. Reason : Properly wearing a mask or cloth face covering can help keep you safe while navigating the COVI...

Research Podcast

For my podcast I chose one titled  Podcast 11: About Communicating in an Online Corona World  by the group LittleBig & Partners English Backstage Sessions. Within the 48 minutes of discussion, the hosts mostly talked about the appropriate way to communicate in online meetings such as Zoom. However, they brought up some interesting and familiar topics regarding nonverbal cues and the importance of expression within online communication. In the podcast, the hosts highlighted the struggle of communicating online as instructors and professors. Due to students often muting their microphones and turning off their cameras on Zoom, they lose important nonverbal cues, such as facial expression, that typically gage the level of understanding amongst their students. According to our class textbook, Communicating Online, this would define the online learning platforms as a channel-lean context, meaning this form of communicating can lead to more misunderstandings (Communicating Online...

The Battle for Public Opinion

Social Media and Social Justice I don't believe that is bold to say that the 2020 civil rights movement wouldn't have been as big as it was without social media. The new wave of protests were kickstarted through the spread of the video displaying the death of George Floyd. Without social media, the video would not have reached such a broad audience of people. Social media allowed for intense conversations and an outlet for people to express the injustices they experience and well as those that have happened to other people. People who never had a voice suddenly had one through social media. It helped users find a community to which they belong. Social media events like Blackout Tuesday , a day where users posted black squares to show their support of the Black Lives Matter movement, spread across the internet. Hashtags were also useful for users to learn more about news surrounding the movement and protests. Despite how wonderful social media can be for some, it can also be ver...

Online Communication, Business Assessment

 The Wendy's Company: Duality Online When I read this weeks prompt, my mind immediately flashed towards the food chain Wendy's. And no, it's not because I love their frosty, but because my mind travels back to 2017 when their account was trending on Twitter. If you don't remember, here's the rundown. Sometime in 2017, the Wendy's Twitter account went viral for posting replies "roasting" people who didn't like their food. It evolved over some time and ultimately ended with a series of responses to people asking to get roasted and even other food chain getting involved. Whether it was incidental or not, it created a lot of exposure for the company, and led to a lot of business from people who wanted to be involved in their online frenzy. This obviously contributes to their online personality, as it is still remembered by people to this day. However, when you view the way they are presented at a corporate level, they seem like an entirely different co...

Digital Natives, Digital Immigrants

 Digital Native, Digital Immigrants If you are apart of the Digital Native generation, then reading Prensky's research probably made you feel very validated. I know it did for me. I've talked about how I grew up in the age of technology previously, but I think it is interesting to elaborate more on the divide between my generation and the Digital Immigrants a bit more. Prensky clearly states that the divide is found in the struggle the Digital Immigrants face in teaching a generation that speaks an entirely different language. This goes beyond the "lols" and "omgs." Digital Natives quite frankly learn in entirely different manners.  Reading long text or doing extensive research doesn't seem necessary when the answer is a Google Search away. Digital Natives also have been raised in an online world that has physically altered our attention spans.  Microsoft found that since the year 2000 (the year when the mobile revolution surged) the average attention s...